In January 2019, MISGUIDED Media was launched as a digital media outlet showcasing the automotive tuner scene of Knoxville, Tennessee. The ultimate goal was to embody a vintage aesthetic with an urban flare influenced by Southern automotive culture.

MISGUIDED has since grown into a community of like minded enthusiasts with supporters from around the globe. Being misguided is a feeling of which many can relate, for we are living in a time of vanity and materialism - why not embrace the reality?

Since its debut, MISGUIDED Media has remained independent and is solely managed by its owner & creative director, Z Addington.