In January 2019, MISGUIDED™ was launched as a digital media outlet showcasing the underground automotive culture of Knoxville Tennessee. The ultimate goal was to establish an independent media/ fashion label with an aesthetic influenced by automotive lifestyle.
Today, MISGUIDED™ has grown into a community of like minded enthusiasts with supporters from around the globe. Since it's debut, MISGUIDED™ has remained independent and is solely managed by its original owner and creative director, Z. Addington.
mis·guid·ed
/ˌmisˈɡīdəd/
adjective
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having or showing faulty judgment or reasoning.