In January 2019, MISGUIDED was launched as a digital media outlet showcasing the underground automotive culture of Knoxville Tennessee. The ultimate goal was to establish an independent media/ fashion label with an aesthetic influenced by automotive lifestyle.
Today, MISGUIDED has grown into a community of like minded enthusiasts with supporters from around the globe. Since it's debut, MISGUIDED has remained independent and is solely managed by its original owner and creative director, Z. Addington.



  1. having or showing faulty judgment or reasoning.