In January 2019, MISGUIDED was launched as a digital media outlet showcasing the underground automotive culuture of East Tennessee. The ultimate goal was to establish a completely independent creative/ fashion label with a vintage aesthetic influenced by southern automotive lifestyle.

MISGUIDED has since grown into a community of like minded enthusiasts with supporters from around the globe. Being misguided is a feeling of which many can relate, for we live in an era of materialism and vanity. Why not embrace it?

Since its debut, MISGUIDED Media has remained independent and is solely managed by its owner & creative director, Z Addington.