In January 2019, MISGUIDED Media was launched as a digital media outlet showcasing the automotive tuner scene of Knoxville, Tennessee. The ultimate goal was to embody a nostalgic aesthetic with an urban flare influenced by automotive and popular culture.
MISGUIDED has since grown into a community of like minded enthusiasts with supporters from around the world. Being misguided is a feeling and lifestyle to which many can relate, for we are living in a time of vanity and materialism - why not embrace it?
Since its debut, MISGUIDED Media has remained independent and is solely managed by its owner & creative director, Z Addington.