In January 2019, MISGUIDED Media was launched as a digital media outlet showcasing the automotive tuner scene of Knoxville, Tennessee. The ultimate goal was to embody a nostalgic aesthetic influenced by vintage car culture, retro street fashion, and urban contemporary art.

MISGUIDED began to grow into a community of like minded enthusiasts with supporters from around the world. The brand is currently affiliated with motorsport drivers, skaters, musical artists, and many others that share a passion for rebellious nostalgia. Being misguided is a feeling and lifestyle to which many can relate, for we are living in a time of vanity and materialism - why not embrace it?

Since its debut, MISGUIDED has remained independently managed and all creative/ design aspects of the brand are handled solely by its owner & operator, Zach Addington.